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The Marine Aquarium Council (MAC) has developed over the last four years third-party certification of quality and sustainability in the marine aquarium industry comprising a set of Core Standards - Ecosystem and Fishery Management, Collection, Fishing and Holding and the Handling, Husbandry and Transport standards. These Core Standards cover the "Reef to Retail" supply chain. MAC Certification provides an opportunity for Pacific Island coastal communities to exploit their rich marine biodiversity in a more sustainable fashion.

The Sustainable Management of Aquarium Reef Trade Project is a two-year initiative that seeks to promote MAC certification in ten Pacific Island countries. The SMART Project intends to disseminate tools to communities in ecosystem management planning, sustainable collection of aquarium products, and market linkages, within the context of MAC Certification. The project also intends to build the capacity of community stakeholders and mid-level service providers. 

Activities have been carried out so far in Fiji, Vanuatu, Tonga and Solomon Islands and are managed by MAC and Just World Partners in partnership with FSPI. SMART is funded by the European Commission.